All eyes on you

Client: Veet

When it comes to their beauty and looks, Arab women don’t just want to fit in. No. They want to stand out and shine the brightest. And there’s no social occasion more important to them than the month of Ramadan and the Eid that follows. They will go that extra mile or two to make sure that their beautify has what it takes to gets heads turning. The good news is that with Veet’s range of waxes and creams with salon like results they can achieve that look that catches the eye of all those around. It’s that look, beauty and appreciation that every Arab woman covets.

It is widely recognized that there is an impact towards the online reaction buttons from different social media. During Eid, women love to be the very best version of themselves. Take selfies for memories or simply adore themselves. The thought of using the different emojis which have been used to convey emotions whenever one is surprised, amazed or stunned by a beautiful image. We also thought of putting a focal point on each of the model, the emojis and number of likes are exaggerated to emphasized the “All Eyes On You” line. This execution can have different interactive adaptations such as social media filters, stickers and engaging POSMs. 

In collaboration with Zahir M.